BRIEF

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Established in 2015, Founding Farmers is founded in the Philippines to produce and provide alternative unique better- for-you product assortments that

will help promote healthy snacking.

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Lit Digital built an evergreen campaign called Snack Better with Founding Farmers

to increase awareness of the brand's advocacy to choose better snacks.

 

Lit Digital, in collaboration with the Founding Farmers team, created cohesive content that improved the overall aesthetic of the brand's social media presence.

Through creative visuals, we highlighted product benefits, healthy ingredients, target market lifestyle, and user-generated and influencer-generated content.

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Lit Digital also ran a Facebook Ad Campaign revolving around the Snack Better Campaign that resulted in more than twice the ROAS and exceeded Total Reach and Total Landing Page Views KPI's to more than 600%.